A sneak peak at the new ad and line of Stand Up Paddleboards (SUP) developed by Slingshot Sports. The ad will be featured this month in Standup Journal, and marks their official launch into the market.
Slingshot creative director Gary Huck really wanted something edgier than the traditional SUP photograph to set the stage for the company's move. Their brand has long strived to be an innovator in kite, wake, and surfboard design. There is no doubt they will change the way SUP's are perceived, built and used.
A big part of that comes from the fact they are bringing their development and manufacturing back to the United States.
Taking a fresh look at the status quo and aiming to do something different is always a tremendous personal motivator. I was stoked to be asked to be apart of it and am looking forward to developing their image further.
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